"Words breathe life, in stories and in brands."
-Carrie Fulton
"Well Said,
Carrie"
years helping people find and tell their stories
As a multipotentialite who collected experiences like chapters in a well-crafted anthology, my professional path has zigged where others zagged. My renaissance refusal to settle into a single lane has become your advantage: a collaborator who breathes life into both the overarching narrative and each carefully chosen word, with insights drawn from countless industries and perspectives.
I craft stories that bridge worlds and work—because the most powerful narratives don't just communicate; they resonate.
As a child who had pens constantly switched from left to right (thanks to my well-meaning mother who couldn't figure out my dominant hand), I learned early that there's more than one way to make your mark on the page—and in the world.
The plot twist in my story? I once kept books at arms length—both left and right—until discovering, quite by accident, that I actually loved reading when nobody was forcing me to analyze 19th-century symbolism. Freedom, as it turns out, was my bridge to creativity all along.
My brain refuses to pick sides—balancing perfectly between analytical and creative, strategic and intuitive—making me something of an anomaly in personality assessments. This mental ambidexterity means I see connections where others might see contradictions.
21
Cups of tea consumed while editing (conservative estimate!)
347
different roles embraced as a proud multipotentialite
15
hands typing simultaneously-
one for business,
one for creativity
2
Carrie Fulton
The Bridge Between Brands
What Drives My Creative Process
My Brand Development Process Decoded
Client Transformations That Shaped My Approach
Where Inspiration Strikes
- Strategic foundations that inspire me: From the paradigm-shifting "Building a StoryBrand" to the psychological insights of "Thinking, Fast and Slow," with deep appreciation for the visual storytelling of Wes Anderson and the measured restraint of Scandinavian design.
- Perpetual connection-seeker: I've never encountered two seemingly unrelated concepts that I couldn't find meaningful parallels between—a talent that transforms into unexpected brand narratives, and meaningful dinner conversation.
- Progress-over-perfection philosophy: I believe in momentum over immaculate execution—because sometimes the bridge you're building for a client reveals even better destinations during construction.
- Discovery: Unearthing the authentic story beneath business objectives
- Distillation: Identifying the essential truths that will resonate with the ideal audience
- Architecture: Building strategic frameworks that support both purpose and profit
- Articulation: Crafting language that bridges business goals with human connection
- Integration: Ensuring consistency across all touchpoints while allowing for contextual adaptation
- Evolving: Creating systems that grow and transform alongside the business
- Working with a financial advisor who realized her real value was translating money into meaning for clients—transforming her entire communication approach
- Helping a healthcare provider articulate their compassionate approach in a system designed for efficiency over empathy
- Guiding an educational startup through finding their voice in a crowded market by embracing their unique pedagogical perspective
- Partnering with artisanal brands to articulate heritage craftsmanship for contemporary audiences
- During conversations with clients when they mention something offhandedly that contains their entire brand essence
- In those liminal spaces between work and rest when the mind wanders freely
- Browsing through unrelated industries where transferable insights hide in plain sight
- In the silence after asking "why?" one more time than most people would
Literary Influences & Storytelling Traditions
From Jane Austen's character insights to Malcolm Gladwell's ability to transform complex ideas into compelling narratives, I'm drawn to work that connects deeply while appearing effortless.
Cross-Disciplinary Thinking
My most innovative solutions emerge from unexpected intersections. Whether it's applying theatrical story structure to a business presentation or utilizing editorial techniques to clarify brand messaging, I'm fascinated by the creative possibilities that emerge when disciplines overlap.
Inner Landscapes & Natural Wisdom
The landscapes we carry within us shape the stories we tell. I'm drawn to the profound connection between our inner world and the natural environment—how forests can teach us about deep-rooted storytelling and how the patterns of nature often mirror our most authentic narratives. I have found that the most compelling stories emerge when we allow our natural intuition to guide our strategic thinking. Like a forest that appears different with each visit, I believe our best work emerges when we honor both structured craft and wild creativity.